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Revenue Engine

Standard Payment Terms + A Weekly Collections Routine

Standardize payment terms and run a weekly collections routine to improve cash flow and reduce overdue invoices without chaos.

📌 Summary

  • Outcome: Faster cash collection, fewer surprises, less awkward chasing.

  • Time: 45–60 minutes setup, then 20 minutes/week.

  • Owner: Finance/Admin owner (or Founder) + Sales for escalations.

  • Steps: Standardize terms → invoice immediately → set a weekly AR review → follow a simple reminder ladder → escalate consistently.

  • Metrics: Days Sales Outstanding (DSO), % invoices paid on time, overdue balance.


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🎯 What you’ll achieve (in 2 weeks)

  • Customers know what to expect (terms stop being negotiated deal-by-deal).

  • You get paid faster because invoicing and follow-ups are consistent.

  • Overdue invoices stop “hiding” until they become a crisis.


⏱ Time & effort

  • Setup: 45–60 minutes

  • Ongoing: 20 minutes/week (more if you have many invoices)

  • Owner: Finance/Admin owner (or Founder)

  • Dependencies: A way to send invoices and track paid/unpaid (Super, accounting tool, or spreadsheet)


🚩 When to use this (signals)

Use this quick win if:

  • Invoicing timing depends on memory (“we’ll send it later”).

  • Payment terms vary widely and feel improvised.

  • You don’t have a weekly view of what’s overdue and by how much.

  • Cash flow surprises happen even when revenue looks “good.”


đŸ§© Step-by-step (follow in order)

Step 1) Choose your standard terms (pick 1 default + 1 exception)

Keep it simple. Examples:

  • Default: Net 7 / Net 14 (or pay upfront for smaller plans)

  • Exception: Net 30 only for specific customer types you explicitly choose

Rule: you can make exceptions, but they must be intentional and visible.

Step 2) Put terms in writing (every time)

Terms must appear in:

  • Proposal / order form (if you have one)

  • Invoice

  • Email confirmation (“Terms: Net 14 from invoice date”)

This avoids “I didn’t know” conversations later.

Step 3) Invoice immediately (define “immediately”)

Pick the rule your team can follow:

  • Subscriptions: invoice on contract signature (or automatically on the billing date)

  • Services / one-offs: invoice the same day delivery is confirmed

  • Milestones: invoice within 24 hours of milestone acceptance

The biggest collection issue is often late invoicing, not late paying.

Step 4) Create a simple Accounts Receivable (AR) view

You only need these columns:

  • Customer

  • Invoice #

  • Amount

  • Invoice date

  • Due date

  • Status (Open / Paid / Disputed)

  • Days overdue

  • Owner (who follows up)

  • Notes (last touch)

Step 5) Run a weekly collections routine (20 minutes)

Same day every week (e.g., Monday 9:30am):

  1. Sort by days overdue

  2. Identify the top 10 overdue by amount or risk

  3. Send reminders (see ladder below)

  4. Mark next action + date

  5. Flag anything needing Sales/Founder escalation

Consistency beats intensity.

Step 6) Use a reminder ladder (polite, predictable)

Keep it boring and professional:

  • 3 days before due: friendly reminder + invoice attached

  • On due date: “Just a heads up—due today”

  • 7 days overdue: firmer reminder + ask for payment date

  • 14 days overdue: escalate to decision-maker + pause/hold policy if applicable

  • 21+ days overdue: final notice + stop service (if contract allows) or formal collection steps

You’re not “being mean.” You’re running a system.

RE-07-weekly-collections-workflow-diagram.jpg

Step 7) Decide your escalation and pause policy (only if needed)

Define one clear rule:

  • When do you involve Sales/Founder? (e.g., >€X or >14 days overdue)

  • When do you pause service? (e.g., >21 days overdue and no plan)

  • When do you write off? (rare early stage, but define who decides)


✅ Done Definition (DoD)

You’re “done” when:

  • You have a default payment term + one exception rule

  • Terms appear in proposals and invoices

  • Invoices go out immediately based on a defined rule

  • You have one AR view with due date + status + owner

  • A weekly collections review is scheduled and run

  • A reminder ladder + escalation rule exists


⚠ Common mistakes (avoid these)

  • Mistake: Negotiating terms on every deal → Do this instead: one default, one exception.

  • Mistake: Invoicing late → Do this instead: invoice within 24 hours of the trigger event.

  • Mistake: Reminders depend on mood → Do this instead: weekly routine + ladder.

  • Mistake: Sales promises “we’ll figure it out later” → Do this instead: require terms before “Won.”


📈 How to know it’s working (in 2 weeks)

  • Process metric: 100% of invoices have clear due dates and owners

  • Speed metric: fewer invoices become 14+ days overdue

  • Outcome proxy: overdue balance decreases week over week (even if slowly)


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❓ FAQ

What if customers demand Net 30 (or Net 60)?

Decide in advance who qualifies for exceptions. If you accept Net 30, balance it with a higher price, partial upfront, or annual prepay options.

What if we’re subscription-based—should we do prepaid?

If you can, yes. Annual upfront (with a discount) is often the cleanest cash-flow improvement.

What if an invoice is “disputed”?

Mark it as Disputed, assign an owner, and set a due date for resolution. Disputes should not sit in the same bucket as “Open.”

Should Sales be involved in collections?

Only on escalations. Make Finance/Admin the default owner; involve Sales when relationship or negotiation is required.


🔗 Related quick wins


Want this to run automatically?

You can implement this with any tools. If you’re using Super, you can standardize payment terms, automate invoicing triggers, and run a weekly collections view with reminders in one place.

Tags

#collections#accounts receivable#invoicing#payment terms#cash flow#finance ops